Privacy by Design. Intelligence by Research.

A new perspective on relevance

vviinn develops AI-powered search technology for e-commerce that understands users without tracking them. Our on-site search recognizes what people mean, not who they are.

Instead of collecting personal data, we analyse user intent—the intention behind a search query. This creates a search experience that feels personal without relying on profiling. It protects privacy, strengthens trust, and proves that ethical AI can also be commercially powerful.

Research as a foundation

Since 2018, we have worked with leading universities to translate the latest insights from language processing, AI research, and behavioral psychology into market-ready solutions. This constant exchange ensures scientific quality and ensures our technology serves people—never the other way around.

Since 2018, our team has combined academic research with real-world applications in AI Search and Recommender Systems. We’ve learned that intelligence alone isn’t enough. The most effective systems are built with empathy for how people think, search, and decide.

Source: vviinn,“Beyond Personalization: The next chapter of AI recommendation, RecSys 2025”

Built independently. With research at the core.

vviinn was founded as a spin-off from the successful e-commerce agency mediaopt—without venture capital, funded by the success of the shops already benefiting from our research insights. The idea grew from a conviction: between the major global AI companies on the one hand and the many “consumers” of ready-made AI products on the other, the greatest innovation potential lies in companies that practice AI engineering and develop applied AI systems. This is where the highest value is created: through responsible, application-driven AI that unites research, product development, and societal impact.

Sustainability also means data minimalism

We understand digital sustainability as taking responsibility for the data ecology of our time. Every piece of information stored unnecessarily is a burden—technically, legally, and socially. That’s why vviinn follows the principle of Privacy by Design: we reduce data to what is necessary while creating more relevance and convenience for users.

Twin Transformation as a mindset

Twin Transformation—what Handelskraft calls the combination of digital excellence and social responsibility—is not a goal for us, but a foundation. Because technology that builds trust is the most sustainable form of innovation. vviinn stands for AI that understands without invading. Technology that evolves to create freedom, not limit possibilities. That’s why we’re excited to apply for the Twin Transformer Award at the Handelskraft Conference 2026 with this very approach.